Further reading

This section contains further reading which will enable your discussion of individual points of view.

Values – U.S. Army

The following are the values of the U.S. Army, as published on their website on June 1, 2018 Loyalty Bear true faith and allegiance to the U.S. Constitution, the Army, your unit and other Soldiers. Bearing true faith and allegiance is a matter of believing in and devoting yourself to something or someone. A loyal … Continue reading Values – U.S. Army

Read more

Society’s trust in corporate leadership and political leadership is low.

Society’s trust in corporate leadership and political leadership is low. Only 15% of Americans aged 18-29 believe “things in the nation are headed in the right direction”. Only 1 country of 38 countries surveyed had a majority of people believing that representative democracy was the only way to govern a country. Only 44% of Canadians … Continue reading Society’s trust in corporate leadership and political leadership is low.

Read more

What is a value proposition?

Overview A value proposition is the customers perception of value. The value proposition = (All the customer achieved benefits) / (All the customer incurred costs) You need to understand both the customer and the competition. Your growth and survival in the marketplace requires helping your customers achieve a compelling value proposition. A value proposition is … Continue reading What is a value proposition?

Read more