If you don’t understand your customers, you are hoping that for some unknow reason they will give you money.
The first and most important question is: What is happening to the size of your target market? If the market size is shrinking, then you may need to rethink your target market. The second most important question is: What have the customers started spending their money on? In other words, are their needs still the … Continue reading What do you do if you’re losing customers?
Over the past years my meetings with leaders always included discussion regarding their customers. There has been a large variation in the degree to which they understand the customer and the degree to which customers understand the leader’s company. Not surprisingly, there seems to be a relationship between business success and the degree to which … Continue reading Do your customers understand you?