If you don’t understand your customers, you are hoping that for some unknow reason they will give you money.
What is the purpose of this article? Provide the board of directors, C-Suite, and investors with a framework to have the facts necessary to discuss the broad range of options to address customer loss. You can download a PDF of this article from: What do you do if you’re losing customers V2 What are the … Continue reading What do you do if you’re losing customers? V2
The purpose of this article. Help the board of directors and C-Suite establish a common understanding of their cash paying customers and users. If your business model is a two sided market (e.g. Google would not have cash paying customers if there weren’t lots of free users of their search engine) you will need to … Continue reading Do you understand your customers? V2
The purpose of this article The goal is to help founders as they are launching their startup. The article is structured to help with potential customers interviews starting in the first week of the startup. The information in this article can be modified to help a later stage startup, a scaling company, or an established … Continue reading How do you interview potential customers? V2
Overview A value proposition is the customers perception of value. The value proposition = (All the customer achieved benefits) / (All the customer incurred costs) You need to understand both the customer and the competition. Your growth and survival in the marketplace requires helping your customers achieve a compelling value proposition. A value proposition is … Continue reading What is a value proposition?