Understanding customers

If you don’t understand your customers, you are hoping that for some unknow reason they will give you money.

What is a value proposition?

Overview A value proposition is the customers perception of value. The value proposition = (All the customer achieved benefits) / (All the customer incurred costs) You need to understand both the customer and the competition. Your growth and survival in the marketplace requires helping your customers achieve a compelling value proposition. A value proposition is … Continue reading What is a value proposition?

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