What is the purpose of this article?

Outline a list of questions to help discuss what the purpose of company values are and what should be the values.

You can download a PDF of this article from:

Click to access what-are-your-companys-values.pdf

What are values?

Values are the rules by which people make decisions about what they should or should not do.

Further reading:

Values, morals, and ethics  https://koorandassociates.org/values-morals-and-ethics/

Questions to consider

• How do the board of directors, C-Suite, and every employee use your company values to guide decision making and behaviour?
• How do your company values compare to the U.S. army values? https://koorandassociates.org/further-reading/values-u-s-army/
• How do your stakeholders (e.g. employees, customers, suppliers, partners, community and society) perceive your company values?
• How do your company values impact employee hiring and retention?
• How do your company values impact customer recommendations any buying actions?

Your next steps

• Survey your stakeholders to see how they perceive your company values. Determine the actions and behaviours which result in those stakeholder perceptions.
• Compare the stakeholder perceptions to the documented values.
• What are the gaps?
• What are the implications of the gaps?
• What is the impact of addressing some or all of the gaps?

 Further Reading

Why are values, morals, and ethics important? https://koorandassociates.org/values-morals-and-ethics/why-are-values-morals-and-ethics-important/

How to assess director and CEO candidates regarding values, morals, and ethics https://koorandassociates.org/values-morals-and-ethics/how-to-assess-director-and-ceo-candidates-regarding-values-morals-and-ethics/